Sunday, March 24, 2013

From One Foodie to Another

One of my first photos

When I started blogging a few years ago, I had no idea what I was getting into.  My husband wanted to watch football and I wanted to play on the Internet.  I decided to start a blog to document the food I was presenting to my family everyday.  I did this while he watched football. 

It originally began as a log to organize recipes that I wanted to recommend to friends and family.  When I didn't cook that night, I would enter DIY tips about the projects I had tackled over the weekend.  When I ran out of DIY tips, I started to keep track of real estate inventory on my blog.  Eventually I had a smorgasbord of posts that were kind of related to each other.  Some posts would attract one type of visitor while other posts would attract others. 

My blog was a mess.  

By this point I was in too deep to stop.  I had built a following that wanted more.

I met an amazing friend and now colleague, Lexie Lane, during this adventure and she recommended that I split my blog in two.  I needed a real estate blog and a foodie one, which is when Not Your Ordinary Recipes began.

At first I was very overwhelmed because I thought this meant I would have post on both blogs everyday.  The expectations from both audiences varied.  I discovered that my foodies depended on my weekly menus, but my real estate viewers were like-minded professionals building their own sites.

After tackling these needs, I was able to manage my time more efficiently.  Both sites have remained strong and continue to grow.

Learning that time management and good content are key were two principles that Lexie Lane definitely helped me realize.  Together the two of us pushed each other to figure out everything there was to build the best blog and site.  We compiled everything we know into The Blogger's Survival Guide to teach fellow bloggers how to create a strong blog from the start. 

There are millions of food blogs out there and some of them thrive while others fall apart.  Don't be one of them who slip between the cracks.  I wish I had this book to guide me when I started blogging years ago.  It has everything you need to learn, such as "How to create a button" and how to use social media effectively.  You've got to check it out. 

We foodies need to stick together!!

Wayman Publishing will automatically enter you into a giveaway for an iPad mini when you purchase our book. Make sure you email them a copy of your receipt at

Happy cooking!


Michelle said...

Good for you, I love seeing niches followed and not crossed over in a blog (maybe something I need to look into).

Czjai Reyes-Ocampo said...

Wishing you and Lexie the best of luck with your book! :)

Not Your Ordinary Agent said...

Thank you so much Michelle and Czjai!

Dominique Goh said...

Good to see that you are branching out and maintaining 2 very different blogs. I only have one under general parenting & lifestyle and it's enough to keep me busy.

Army of Moms said...

I love the receipes! You have really built a great blog. I have been reading it for mare than a year now.

Christy Garrett said...

I chose Uplifing Families so that I could talk about almost anything family related. Sometimes I feel like I have bitten off more than I can chew, but so far I feel that it is working for me. Like you I didn't want to have to write content for two different websites and I wanted the freedom to journal parts of my own family life too.

Not Your Ordinary Agent said...

Thanks for the great comments ladies!

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